Advertising Age - Vytorin ad shame taints entire marketing industry.(News)
Byline: RICH THOMASELLI
The video shows the oh-so-familiar commercial for cholesterol drug Vytorin, in which benign-looking “aunts” and “uncles” are dressed up to look like platefuls of fatty foods. What’s different, however, is the voice-over: “Nobody knows if Vytorin is safe or effective, but with enough scientific fraud, we can sure make it looks like it is,” says the narrator in the YouTube parody.
Most Popular
10 Jobs That Pay $30 An Hour
Public Speaking: 7 Secrets Of Great Public Speakers
3 Questions No Job Seeker Ever Wants To Be Asked?
5 Regular Mistakes In Public Speaking
13 Job Interview Mistakes To Avoid
Reports that Merck & Co. and Schering-Plough Corp. kept under wraps for more than a year findings that Vytorin does not deliver results it spent more than …
Read the rest of this article with a Free Trial at HighBeam Research.
